Wednesday, November 12, 2008

Recession - India?

The "R" word is being touted everywhere. It is now acknowledged that the US is officially in recession. It was also commonly believed that inspite of all indicators, India would still grow at around 7-7.5%. But current data seems to indicate to the contrary. Sales, Tax Collections, etc., have not only shown no growth, but have actually fallen. So the 7% growth projection looks fairly optimistic.

As every company would now try to conserve as much cash as possible, they would try and make fewer purchases. Same with consumers. This adds further to the problem.

How do we cope? Some common "ways" touted by "experts"
- Reduce Expenditure
- Reduce Sale price and see if customers would buy more
- Offer to share the risk of the customer while making a sale - You benefit "if" he benefits
- Conserve Cash
- Talk to employees

On the funny side
- Apply to and keep more credit cards - you never know when you will lose your job
- Apply for more loans so that you have more cash
- Do not deposit the money in the bank: you do not know if it will still be functioning tomorrow - do not keep at home: crime increases because of recession. The safest way: spend it.
- Be friends with the Sales guys - if they are living then you know what will follow
- Act busy and brown-nose your boss even more - hope you have not been very frank with him in the past - Ofcourse, this is assuming your boss is going to survive this.
- Network more
- and lastly, dust your blog and start blogging.

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